About the Deal
DARWILL INC., located in Hillside, Illinois, is a third-generation family business offering full service direct mail and digital marketing. In addition to executing direct marketing programs for Fortune 1000 customers, Darwill successfully targets niche markets within several key verticals including automotive, HVAC, hearing care and dental.
BUSINESS DIRECT MARKETING INC., located in Tyler, Texas, creates cross-media marketing programs for major OEMs and dealers in the HVAC and home improvement markets. BDM’s specialized digital platforms blend traditional marketing with innovative tools that motivate response and offer a deeper understanding of the customer, while measuring the success of each campaign.
The acquisition of Business Direct Marketing expands Darwill’s customer base and enhances its product offerings to the HVAC market.
BRIDGEWOOD ADVISORS initiated this transaction, assisted in negotiations and acted as exclusive financial advisor to Darwill Inc.