About the Deal
CUSTOM EQUIPMENT, headquartered in Richfield, Wisconsin, is a world-class manufacturer of specialized scissor lifts sold primarily under the Hy-Brid Lifts™ brand. Founded in 1981 and operating from two U.S. manufacturing locations, Custom Equipment sells to North America’s largest equipment rental companies, with customers that include both national and independent rental stores serving commercial, industrial, and residential customers. Hy-Brid Lifts™ is a respected brand in the U.S., Canada, South Africa, Australia, and the U.K.
STRATFORD-CAMBRIDGE GROUP (SCG) is a Michigan-based private investment firm focused on building value within middle-market industrial companies. In partnership with management, SCG helps take companies to the next level through leadership, vision, strategic development, and operational best practices.
Through its affiliate, CEI Acquisition Group, SCG acquired a controlling interest in Custom Equipment. Custom Equipment’s founding family retained equity and ongoing leadership roles within the Company’s management team.
BRIDGEWOOD ADVISORS initiated this transaction, assisted in negotiations and acted as exclusive financial advisor to Custom Equipment.